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Project report on consumer behavior of soft drinks & health drinks submited to: mrs vandana sehgal (faculty of consumer behavior) submited by. Consumer behavior towards the new packaging of fmcg products mitul deliya the statements ranged from functional attributes (eg easy to drink from, right size) to more emotive, non-functional attributes l renaud 2007 worked on the influence of eco-labeling on consumer behavior. Soft drink company marketing plan marketing strategy essay - coca cola is a soft drink that was invented in 1886 l et al, 2005, consumer behaviour, pearson education australia, frenchs forest china daily, 2006, soft drink sales cooling down.
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